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Persuasion: The Heartbeat of Our Economy

By Professor/ Kurt Mortensen

President of The National American Institute For Leadership And Charisma

We live in a world where the power of persuasion is of extraordinary and critical importance.

Every encounter known to mankind is an attempt to gain influence or to persuade others to our

way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are

always trying to persuade each other. We all want to be able to persuade and influence so others

will listen to, trust, and follow us. A recent study by economists found that a whopping 26% of

gross domestic product was directly attributable to the use of persuasion skills in the

marketplace. Persuasion is the gas to our economy’s engine. Think about it – 2.3 trillion dollars

of our gross domestic product comes from the skills of persuasion and influence. You never see

large corporations downsizing their sales forces. Sales professionals are assets to the company,

not liabilities. Master Persuaders will always find employment, even in the slowest of

economies.

The ability to persuade is power, for good or for bad. Think of all the people in your life who

have persuaded you to reach higher and achieve greatness. Persuasive people keep kids off

drugs, prevent wars, and improve lives. Persuasive people also get kids on drugs, stir up wars,

and destroy lives. We want to focus on the power of persuasion for the improvement and

betterment of ourselves, our friends and families, and our communities. Let’s face it, though:

Most of us are not born persuaders. For the majority of us, the arts of persuasion and influence

are not gifts we inherently possess. Sure, there are the stereotypical persuaders who are naturally

friendly, outgoing, and loud. Research reveals, however, that some of the best persuaders are

actually introverts.

 For many, the notion of becoming a Master Persuader means being forceful, manipulative, or

pushy. Such an assumption is dead wrong. Tactics like these might get results for the short

term, but Magnetic Persuasion is about getting results for the long term. Lasting persuasion isn’t

derived from calculated maneuvers, deliberate tactics, or intimidation. Rather, proper

implementation of the latest persuasion strategies will allow you to influence with the utmost

integrity. People will naturally and automatically trust you, have confidence in you, and want to

be persuaded by you. In short, they will want to do what you want them to do.

It is a common misconception that only individuals involved in sales, marketing, or leadership

positions need to learn the laws of persuasion. This is simply not true! Sales professionals,

business managers, parents, negotiators, lawyers, coaches, speakers, advertisers, and doctors

alike can use these skills. Everyone needs persuasion skills, no matter their occupation. What

people don’t realize is that we practice persuasion techniques and tactics daily with everyone

around us! People constantly study one another, trying to figure out how to get someone to do

what they want them to do. Needless to say, mastering communication and understanding

human nature are essential life lessons if we want to effectively persuade and influence people.

We can’t get anywhere in life unless we are able to work with other human beings. It is through

our dealings with others that we achieve success. No one is self-sufficient. Everything of

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